E-Witched: How an Ancient Identity Can Prepare Us for an Uncertain Future

by George Goga

More and more, witches are appearing in unexpected places. You might be surprised to find them practicing online magic. Or working to support a thriving billion-dollar industry. Or even engaging in weaponized insurrection. Thanks to technological advancements like artificial intelligence, the average person can now access modern divination tools that once cost others their lives. It’s clear that the Witch has undergone a significant transformation in recent years, becoming associated with positive, feminist, and empowering themes. This book explores the intersection of occult practice and online presence, focusing on the identity of the Witch as a symbol that continues to be used—and abused. We’ll discover how the same world that rejects the occult in the face of scientific objectivity has tacitly come to accept, benefit from, and even misuse many of its principles. Ultimately, this book aims to bridge the gap between past and future, empowering us to fight for what we’ve always held community, solidarity, and justice.

GEORGE GOGA's research focuses on marginalized groups who voluntarily adopt the identity of the witch to disrupt ecosystems of power. He is the author of Performing the Roma Stereotype, Mythology, and Profit and teaches in the English Departments at SUNY Geneseo and Geneva High School.

242 pages, Paperback

Published May 27, 2023