Handbook of Public Relations

by Robert Lawrence Heath (Editor)

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

816 pages, Kindle Edition

First published August 30, 2000

Reviews

[Bora Cavusoglu · Rating 4 out of 5]

nice

[Michellemerilla]

nice