The Sage Handbook of Public Relations

by Robert Lawrence Heath (Editor)

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

792 pages, Kindle Edition

First published July 1, 2010

Reviews

[Blake]

This book was not designed to teach you anything but how smart it's author is and the extent of his vocabulary. Im going to read this whole book and not learn a goddamn thing. Worst. Textbook. Ever.