Branding Demystified: Plans to Payoffs

by Harsh V Verma

The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyses why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity.

The book focuses on the following important branding challenges:

Brand meaning

Brand vision

Brand transformation

Brand value in higher orbits

Brand strategy

Leveraging the brand

Brand adjustments

The book will be immensely helpful to professionals in the fields of marketing, advertising, consulting, strategy, and so on, and to entrepreneurs. Teachers and students of business management, advertising and branding will find it an incisive and exhaustive text on brand-building and brand management.

264 pages, Kindle Edition

First published January 20, 2010

Reviews

[Anupriya Kumar · Rating 1 out of 5]

'Branding Demystified' is the book version of a B-school assignment done last minute. Why? Because like the poor student who's out of things to say but must suffer the tyranny of minimum page/word requirements, the writer takes a concept and endlessly explains it in a hundred different ways, until he can stretch it no more.

This book is a sheer waste of pulp and ink. Avoid it.