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The Content Shift: Why A Search Mindset Is Essential To Your Content Marketing Strategy
Confused by the connection between marketing strategies and search patterns? This in-depth book explains how to leverage search behavior to succeed at content marketing.
Tired of guessing at what customers want? Feel like your content marketing efforts are a shot in the dark? Not sure how to start implementing a profitable campaign? Digital marketing experts Mark Hawks and Jonathan Heinl have spent decades driving search traffic to their clients’ websites through technical SEO, content marketing, and audience targeting. And now they’re here to share their tried-and-true methods for creating online content that resonates with your audiences so you can grow your business.
The Content Shift is a practical guide to the ever-changing digital marketing space that takes the guesswork out of content marketing. By mixing their real-life experiences with fictional examples set in actual industries, Hawks and Heinl demonstrate how powerful an informed approach to content marketing can be. And by applying their easy-to-follow steps, you’ll soon be able to drive the results you crave for years to come.
In The Content Shift, you’ll
- How to craft a customer-centric and search-focused content strategy
- What your customers are searching for as it relates to your business
- How to take consumer buying journeys to the next level online with the Search Cycle
- How to produce high-quality messaging that consistently drives ongoing engagement
- Straightforward approaches to online consumer discovery and targeting that yield consistent results
- Ways to measure final campaign performance to keep your traffic steadily growing, and much, much more!
The Content Shift is an indispensable content marketing manual. If you like real-world examples, conversational explanations, and dashes of humor, then you’ll love Mark Hawks and Jonathan Heinl’s hands-on resource.
Buy a copy of The Content Shift for everyone on your marketing team today for a seismic change in perspective!
Tired of guessing at what customers want? Feel like your content marketing efforts are a shot in the dark? Not sure how to start implementing a profitable campaign? Digital marketing experts Mark Hawks and Jonathan Heinl have spent decades driving search traffic to their clients’ websites through technical SEO, content marketing, and audience targeting. And now they’re here to share their tried-and-true methods for creating online content that resonates with your audiences so you can grow your business.
The Content Shift is a practical guide to the ever-changing digital marketing space that takes the guesswork out of content marketing. By mixing their real-life experiences with fictional examples set in actual industries, Hawks and Heinl demonstrate how powerful an informed approach to content marketing can be. And by applying their easy-to-follow steps, you’ll soon be able to drive the results you crave for years to come.
In The Content Shift, you’ll
- How to craft a customer-centric and search-focused content strategy
- What your customers are searching for as it relates to your business
- How to take consumer buying journeys to the next level online with the Search Cycle
- How to produce high-quality messaging that consistently drives ongoing engagement
- Straightforward approaches to online consumer discovery and targeting that yield consistent results
- Ways to measure final campaign performance to keep your traffic steadily growing, and much, much more!
The Content Shift is an indispensable content marketing manual. If you like real-world examples, conversational explanations, and dashes of humor, then you’ll love Mark Hawks and Jonathan Heinl’s hands-on resource.
Buy a copy of The Content Shift for everyone on your marketing team today for a seismic change in perspective!
419 pages, Kindle Edition
Published March 2, 2023
6 people are currently reading
11 people want to read
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Displaying 1 of 1 review
September 11, 2025
Obviously not leisure reading, but very informative and well-structured. It outlined some strategies that I’m excited to try at work and see if they make a bigger impact than our current approach. Great reminder to keep moving on the path to improvement, and some really helpful tools for idea generation that I’m excited to report back to my team.
Displaying 1 of 1 review