Matthew Fuller is an author and Professor of Cultural Studies at the Department of Media and Communications, Goldsmiths, University of London. He is known for his writings in media theory, software studies, critical theory and cultural studies, and contemporary fiction.
This is a pretty interesting take on media, capitalism, and individual agency, considered mainly in terms of contemporary political economy but also placed within a longer history of mediation and society. I read it in a media theory seminar this summer and generally find Goffey and Fuller's take to be pretty compelling. In all honesty I didn't finish the entire thing (too much other reading!) but will definitely return to it later when I have the time.