Lean, Rapid and Profitable New Product Development by Robert G. Cooper

by Robert G. Cooper

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen Stage-Gate(r), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, www.stage-gate.c

Genres: Business

Paperback

First published March 6, 2009

About the author

Robert Gravlin Cooper (b.1943)

Reviews

[Allisonperkel · Rating 3 out of 5]

fairly basic high level overview of what a company should do for NPI and portfolio management. There isn't really a lot of meat to this book but if you want an overview, this is as good a book as any.