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Changeology: How to enable groups, communities and societies to do things they’ve never done before
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.
The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.
Changeology simplifies a vast body of theory and practice into six buzz, hope, enabling environments, sticky solutions, 'can do' and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence, with amusing anecdotes and stories throughout.
This fascinating book is relevant to change projects both large and small, and in almost any area of activity but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. Written in an easy, accessible style by change facilitator Les Robinson, it is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.
The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.
Changeology simplifies a vast body of theory and practice into six buzz, hope, enabling environments, sticky solutions, 'can do' and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence, with amusing anecdotes and stories throughout.
This fascinating book is relevant to change projects both large and small, and in almost any area of activity but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. Written in an easy, accessible style by change facilitator Les Robinson, it is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.
- GenresNonfiction
272 pages, Paperback
First published January 1, 2012
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Displaying 1 - 2 of 2 reviews
July 27, 2020
For someone whose profession is all about leading and influencing changes in behaviour I found this book refreshingly practical, full of great case studies and a true deep dive into behavioural psychology. It also didn’t claim to be the ‘answer’ to all change initiatives which so many of these style of books do. A very useful reference for my toolkit.
August 11, 2016
Evidence-based and full of practical advice. Recommended to any bleeding heart who wants to change the world :)
Displaying 1 - 2 of 2 reviews