Paul Williams has written this short book to emphasise the importance of evangelism and to encourage all Christians to make a start on sharing the gospel with others. He begins by recognizing the fear that so often stories or desire to share our faith ("Fear of saying the wrong thing. Fear of losing friends. Fear of being ridiculed. Fear of saying the wrong thing and putting people of Christianity.") The Bible's answer to this very natural fear is to cultivate an appropriate fear of God, or as Peter puts it to "set apart Christ as Lord," so that we fear him more than we fear people. As Williams describes it, "God is the almighty creator of the entire universe. He is to be feared. But he is also our strength, our fortress, our stronghold...and our Father. Running to him brings us to a place of ultimate security. Being with him is the safest place in the universe."
He then goes on to outline some of the main ways that setting Christ apart as Lord helps us to speak out for him. These are conviction (that the gospel is true), compassion (for a lost world) and confidence (practically in knowing how to answer questions and confidence in Jesus as the mighty saviour). One helpful piece of advice in being prepared is to resolve not to be caught by the same question more than once.
Next, Williams gives the single best piece of evangelistic and apologetic advice, which forms the subtitle of the book - take people to Jesus: "The gospel is about Jesus Christ, and so in every evangelistic conversation we should try and take people to Jesus. He is the one we want to talk about. He is the one person that everyone needs to know about. He is the way we know God, the way we come to God and the one in whom we can have life." Answering questions like this, says Williams, does three things. First, we are taking people to the one who is the focus of the gospel; second, it means that objections are to Jesus and not us; third, it makes it more natural to continue talking about Jesus as the conversation develops.
Even more specifically, we want to take people to the cross. The approach Williams suggests when we are asked a question is to take the questioner to Jesus; take the initiative by asking a thoughtful question in return; take them to the cross to explain the gospel. On asking questions in return, Williams comments that: "The second step of asking a question is so very helpful because it can probe, challenge and extend a person's thinking. It can help shape their conclusions. It can also be diagnostic. It can help you understand better where your friend is up to in their own thinking. This can help you know what would be most helpful for you to talk about next. What's more, it can change the tone of a discussion. Asking a question shows that you are interested in what your friend thinks. And you are! It shows that you want to listen to them. Finally, asking a good question can slow the conversation down in a helpful way. It can stop it becoming either a confrontational argument or a one-sided lecture." Doing this also follows the example of Jesus, and reminds us that neither we, nor God, nor the Bible are in the dock. And in asking questions, we should particularly ask those that take people to the cross, and highlight their need for Christ.
Using this approach rather than running straight to a supporting argument (like philosophy, science, archaeology, etc.) helps prevent us from getting out of our depth and keeps Jesus in the conversation naturally. Of course, real-life conversations are messy, and we shouldn't try to stick to Williams' framework rigidly, but it is still a useful heuristic to help us say and ask things that will tend to point others to Christ. For the remainder of the book, Williams teases out some examples of how this approach could work in practice and provides a lot of encouragement to keep going and not to give up on evangelising as we get the opportunity.
There are many longer books on evangelism than this one, but few that are better, and I commend it to the attention of all Christians as a powerful encouragement to keep going in sharing the good news of the gospel with others in as loving and winsome a manner as we can.