The book focuses on the special nature of winning significant business in competitivemarkets in pitches involving several formal stages. It Review the essential processes of making complex sales and the role of coretechniques of persuasion Show how to handle initial contacts and meetings and obtain a clear brief regardingcustomer/client needs Demonstrate the process of analysing client needs and putting clear and persuasiveproposal documents in What is a pitch? Initial Planning a powerful Putting proposals in Preparing a formal presentational Making the Follow-up action and the power of persistence
I have written many books for business, but more recently I have had what my daughter calls "proper books" published. Three novels: "Long Overdue", "Loose Ends" and "A Rather Curious Crime"; also three books of light-hearted travel writing all set in South East Asia. "First class at last" features a journey on the Orient Express of Asia, out from Singapore, through Malaysia and into Thailand, "Beguiling Burma" features a river trip, and "Smile because it happened" is about things that make you smile in the land of smiles: Thailand.
I am active in the writing world, am a Fellow of SWWJ and a member of the Society of Authors, I write regularly for "Writing Magazine, give talks about my writing (especially the travel writing) and have also conducted writing workshops.