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How to Sample in Surveys (Survey Kit Second Edition 7 7) by Arlene G. Fink

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How to select and use the most appropriate sampling methods for a survey is the focus of this book. It covers a range of sampling techniques simple random sampling, stratified random sampling, systematic sampling, cluster sampling, convenience sampling, snowball sampling,; quota sampling, and focus groups. The book also describes in inclusion and exclusion criteria, the logic in estimating standard errors and sample size determinations, the sources of error in sampling, and how to calculate response rates.

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First published August 3, 1995

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About the author

Arlene Fink

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Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of literature reviews and evaluation studies in public health, medicine, and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA's Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L'institut de Promotion del la Prevention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 135 peer-reviewed articles and 15 textbooks.

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