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Essentials of Marketing Research, 2nd Edition
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Hardcover
First published December 4, 1998
4 people want to read
About the author
Vinay Kumar
266 books8 followersLibrarian Note: There is more than one author in the Goodreads database with this name. This profile may contain books from multiple authors of this name.
Other authors publishing under this name are:
Vinay Kumar
Vinay Kumar, M.D., Pathologist
Vinay Kumar
Vinay Kumar, Leadership coaching
Other authors publishing under this name are:
Vinay Kumar
Vinay Kumar, M.D., Pathologist
Vinay Kumar
Vinay Kumar, Leadership coaching
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