Brand Positioning: Strategies for Competitive Advantage

by Subroto Sengupta

This second edition of "Brand Positioning "helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications, as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more

Genres: Business

Paperback

First published January 1, 2005

Reviews

[Himanshu Rajput · Rating 5 out of 5]

Really a good read for marketing guys...

[Rushabh · Rating 5 out of 5]

best book for marketing people

[Vinay Kumar · Rating 5 out of 5]

Great book with in depth examples and very helpful for marketing students

[Subho]

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