The Secret Language of Influence: Master the One Skill Every Sales Pro Needs

by Dan Seidman

Want to make the sale? You need to learn to speak their language.

Genres: Business, Nonfiction, Personal Development, Psychology

208 pages, Kindle Edition

First published April 11, 2012

About the author

DAN SEIDMAN is a globally recognized speaker, consultant, and trainer on selling and influence. He is the author of Sales Autopsy, and his regular columns reach more than 2 million readers monthly online and in print.

Reviews

[Daniel Taylor]

Success in sales is the result of being a master of communication as you help prospects buy.

This book teaches how to identify the way prospects buy based on how they answer specific questions. Strategic listening defines whether you will fail or succeed.

As someone moving into a new sales role for a magazine, I plan to refer back to this book as I start making my sales calls and modifying what I do based on the book's suggestions. In other words, it provides a framework for me to evaluate my performance on each call.

If you're anything but a top salesperson then you'll want to read this book. If you are a top salesperson, you'll already be convinced of it's value.

[Karen Calhoun]

This book focuses on the psychology of sales. Although it is directed at people who sell for a living, I (a retired physician) found it captivating. The main focus is on 'reading' the potential buyer- sort of like Steven Covey's Seek first to understand. I realized I used this type of skills daily in teaching patients how to manage both acute conditions and chronic illnesses. I wish I'd read this sooner!

[Dan D]

I didn't give this book justice.. I sped read it before it was due back but it looked to have A LOT of good strategies if you're working in SALES. One BIG takeaway from me is humor can sale and you need to be in the right cheerful mood when saling.

[Francesca DB]

MBA Prereq Book #1- more notes n thoughts to come

[Naeem]

g