A classic in its field, but like many classics, a bit of a chore to slog through. The authors use Chomsky's long-since-discredited deep structure hypotheses to analyze linguistic patterns, which is definitely taking the long way around for what they're trying to do. It's very clear, if you don't mind learning the nuances of a linguistics that even Chomsky doesn't believe anymore, but there's got to be a better way to do the job.
Definitely NOT an easy read for new comers on NLP, Hypnosis, or Erickson. But worth the effort for more advanced students. Be sure to read the forward by Erickson himself as well.
A big part of NLP's Master Practitioner foundation lies with the studies Bandler did on Milton Erickson and how he became so proficient at hypnotherapy. This book covers some of the things Bandler experienced though the studies of this man.
Magic 1 and 2 give totally practical advice and theory about how to use modalities to both interpret another person's preferred way of inputting information and how to structure one's communications to fit another person's preferred modalities. The Patterns books 1 and 2 are also necessary to enable a professional communicator to have a full range of tools and the vocabulary to explain the process. Highly recommended. Look at Milton Ericson's books on my list too. He is the father of NLP.
This books is a MUST READ for anyone aspiring to REALLY learn hypnosis. Not only does the book LITERALLY break down language patterns to a remedial reader-like definition, it also contains bits of gold on perspectives of Erickson's work, and even how the brain works. I found the article about the work between Huxley and Erickson immensely intriguing. If you are already proficient in hypnotic language, skip to the last 10 percent of the book. The last 10 percent of the book focuses on providing the reader with a structure of how to create your own hypnotic language patterns.(less)
In constrast to what you might think reading the book's title, this is not just for hypnotherapists. The book provides insight into aspects of communication, that are interesting for everybody who is involved in communication. People who've never communicated, and never will, probably won't need this book.
As my interest was more on Milton H. Erickson than on NLP, I found the book fairly hard to read. Making a theory out of a life-long experience deludes the actual teaching and somehow, betrays the Master.