Business Research Methods with Student DVD

by Donald R. Cooper, Pamela S. Schindler

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods . Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Genres: Business, Textbooks, Research, Reference, Management, Nonfiction

746 pages, Hardcover

First published August 26, 2010

Reviews

[Stephen · Rating 3 out of 5]

READ DEC 2008

Good overview of the research process written in a way that applies to business research.

[Ajuskoto · Rating 5 out of 5]

A very good start for beginner entrepreunership

[Atif Iqbal]

It's about research.

[Ashley · Rating 4 out of 5]

This is a good book for business research. It highlights the research methods that you will need to use as a manager, and what areas should be delegated. A lot of topics found throughout this textbook are valuable to a manager or someone that is interested in becoming one.

[Fahed Al Kerdi · Rating 4 out of 5]

Great book with huge amount of details. I faced some difficulties in dealing with the navigation of the chapters.

[Madhav Desai · Rating 4 out of 5]

Very Nice but Lacked Certain Maturity in writing . Overall a nice book for someone just starting in this subject .

[Chocolaa · Rating 3 out of 5]

أكثر مرجع ممل قريته في حياتي...أضطريت أعامل نفسي كطفلة عشان اقرا فصلين بس منه

كنت أكافيء نفسي بشكولاته أو فاصل استجمامي بعد كل خمس صفحات

ولكن الحقيقة تقال مفيد...ومختلف شيئا ما عن باقي الكتب في المجال

:)

[Hensi · Rating 5 out of 5]

The best book about research in business..

[Soji Adesugba · Rating 5 out of 5]

Just finished this fantastic book on research methods for my DBA course.

[Landon · Rating 4 out of 5]

I had to use and read this book for my business research methods class, I thought the information inside of this book was useful and helpful during my class.

[Tyler · Rating 3 out of 5]

An okay overview

[Robyn · Rating 3 out of 5]

textbook...