Your Opinion Doesn't Matter: It's Your Customer's Opinion That Counts by Andrew Ballard

by Andrew Ballard

There are a lot of smart people who start their own business because they have an industry expertise. According to the U.S. Department of Commerce, 80% of them fail. The primary reason is that they didn t understand consumer motives. So in the marketing equation, your opinion doesn t matter...it s your customer s opinion that counts. This book demonstrates how to leverage the demand-side of the marketing equation, by understanding and using the voice of the customer. It is a straightforward eight-step system to market and grow a business. This book helps small and home business owners, entrepreneurs and salespeople increase their revenues by focusing on three 1) developing their core competency; 2) connecting with customer values; and 3) distinguishing themselves from competitors. This book is a well researched how-to guide that puts more stock in application than theory. The author s seminars and talks sell out...the content, based on hundreds of client engagements and thousands of surveys, is very appealing to a burgeoning market...10 million small business owners and countless sales professionals.

Genres: Business

Hardcover

First published November 30, 2006

Reviews

[Michael · Rating 1 out of 5]

Just gonna say - this dude is an absolute joke

[Rick · Rating 4 out of 5]

Awesome book to give you a blueprint for establishing a plan to promote your business. Highly recommend for small business owner.