Effective Internal Communications

by Lyn Smith

Until recently, internal communication (IC) was often overlooked in standard approaches to public relations, both in theory and practice. This attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability. This book looks at how IC is conducted across the different sectors and in organizations of differing sizes and complexity. In addition it includes a number of topical case studies throughout the text.

240 pages, ebook

First published January 1, 2005

Reviews

[Sarah · Rating 5 out of 5]

Better than expected, although my expectations were low. It was actually pretty interesting and informative. Well-written, too.

[Aida Al busaidy · Rating 3 out of 5]

I thought I knew everything that needed to be known about internal communications. Working for large corporations can teach you a lot but you need a fall back book which this one does