Pros: The setting Shadowrun provides is a wonderful mix of fantasy and cyberpunk. Koke does an excellent job of making sure the lore mentioned is well explained and newcomers to the setting won't be thrown off too much. The novel does a good job of as an introductory piece for the next 2 books in the series. It reads fast and the action scenes are pretty good. The plot is really interesting. Ryan Mercury finds himself on a quest after the assassination of Dunkelzahn, the Great Dragon and president of the United States. It involves the breadth of the Shadowrun universe with Aztlan, the elven Tirs, references to the insect spirits. It's got a bit of everything for a Shadowrun buff.
Middle ground: Unlike most pieces of this sort, the dialogue is surprisingly ok for the most part. Dunkelzahn, the great dragon, is actually pretty well written when he speaks. The problem is when serious emotion comes into play. The dialogue becomes shit. Maybe it'd work in a movie or something, but on the page it's just awful.
Cons: It's bad. There is no subtext. Every character motivation will receive a full paragraph of explanation from our omniscient narrator. The main character has his memories overwritten by a rich mogul and suffers through this conflict in the most hamfisted way imaginable. The sex scenes are pretty mechanical.
The worst is the lost opportunity with the character Burnout. Burnout is a cyberzombie. That is, someone who has had so much of their body replaced with cybernetic enhancements that they don't qualify as human anymore. His point-of-view chapters don't quite feel right. Especially when he conveniently waxes philosophic about his backstory for the benefit of the reader. Being inside Burnout's head should be a lot creepier than it is.
So, the book is not unbearable but it does continue the tradition for RPG tie-in books of being depressingly mediocre at their best. I'll probably eventually read books 2 and 3 in the trilogy to see how the plot ends. Eventually.