Relationship Selling

by Jim Cathcart

The key to getting and keeping customers.

Genres: Business

141 pages, Paperback

First published September 1, 1987

About the author

Jim Cathcart is the author of 21 books including the international bestsellers: The Acorn Principle (St. Martin's Press) and Relationship Selling (Leading Authorities Press, Macmillan, Advantage Quest), Intelligent Curiosity (Beyond Publishing) and The Power Minute, Your Self Motivation Handbook (Authors Press). He's the founder of Cathcart.com "Motivation - Strategy - Training."

Reviews

[Maggie Graupera · Rating 4 out of 5]

I read this book to improve my skills as a recruiter.
90% of it was applicable to me and I learned a lot of new things about the sales process.
This may be a little bit of an older book but it was very up to date in the modern sales strategies (from what I’ve read elsewhere). It’s definitely here to stay.
I also enjoyed how this book was all gender inclusive.

[Bart · Rating 1 out of 5]

Assigned by my company to read. Nothing new. The fact that it is no longer available at book stores should tell you something about the book. No new concepts here.

[Michelle Beese · Rating 5 out of 5]

Building relationships is what selling is all about to me and this book enforces that idea.

[Nick Woodall · Rating 4 out of 5]

Good book on selling, especially through relationships. Lots of good examples and stories.