Introduction Miracles and Nasty Surprises The Failure of Models & Labels; the Success of Experience & Emergence Two Kinds of Coherence - Ascribed and Emergent Models, Homologies & Simulacra The Ascribed Coherence of Thagard and Weick Coherence and Business Success Emergence, Coherence & Narrative Affordances and Organization Sense-Making Revisited But Experience is Different Complexity the Semiotic Square & Homology Steps to Implementation