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Understanding It
Understanding IT: AManager's Guideintroduces managers to IT terms and concepts, explains why (for which business reasons) they need to know about them and enables them to converse effectively with their IT/IS managers.This text can be used in courses thatare at MBA and post-experience level although it can alsoact as supplementary reading foran intro BIT/BIS module.It also hassignificantrelevance in other channels eg. retail and CPG.
186 pages, Kindle Edition
First published January 1, 2003
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