New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

by Sameer Kumar, Promma Phrommathed

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.

199 pages, ebook

First published January 1, 2005

About the author

I am the author of 2020 sensation, 'Murder Before carnival' and 2016 page turner, 'The Origin Of Martin Krooger' and currently an IIM Second year student. Phoebe Buffay happens to be my favorite character from FRIENDS but I strongly believe I have some Chandler bones..