Designed as an MBA and Executive MBA strategy course, this book helps students master a body of analytical tools and develop an integrative point of view when making strategic choices.
Ghemawat does an amazing work of summarizing this broad range of topics in this handful book. It is very useful for managers who are thinkers of it's organizations. Meaning that they care about the broader picture of what they are dealing with. And, of course, for leaders, boards and directors of organizations. As any summary of this kind, though, it fails to provide some more depth in certain issues, and more outside research is needed. That is not the problem, though. Them problem is, for me, that some topics can become a little unclear in its briefness (as was chapter 4).
Los complementadores del lado de la demanda incrementan la disposición de los compradores para pagar por los productos, del lado de la oferta disminuyen el precio que los proveedores requieren por sus insumos.
Absolutely loved this short, very clear, and enticingly readable book (second edition). First read and used this book during my postgraduate studies; then lent it to my brother, who was engaged at in studying for an MBA.