Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment

by Eric N. Berkowitz, Richard K. Thomas

Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques.
Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.

Hardcover

First published January 1, 1997

About the author

Dr. Eric N. Berkowitz earned a B.A. from the University of Massachusetts in 1971, a M.B.A. from the University of Massachusetts in 1972 and a Ph.D. from the Ohio State University in 1976.

He is Professor of Marketing Emeritus at the School of Management, The University of Massachusetts at Amherst.

Reviews

[Adam Minstry · Rating 4 out of 5]

That's a nice book for self-education in the field of healthcare but it's not clear on all points. I would add the point that healthcare is one of our rights and it must not be a part of the business. During preparing coursework, I found here https://eduzaurus.com/free-essay-samp... a lot of materials on this theme. It unfortunates me a lot because our government often violates our rights!