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From Ice Cream To The Internet: Using Franchising To Drive The Growth And Profits Of Your Company
"Scott Shane has long been a thought leader in franchsing. It is exciting to see a career's worth of work captured in this book. Business leaders who are serious about franchising as a vehicle for growth need to read this book."---Stephen Spinelli, Jr., Vice Provost for Enterpreneurship at Babson College and Co-founder of Jiffy Lube
"This book provides keen insight to years of study in the world of franchising, meaningful to franchisor and franchisee alike. It is excellent reading for any and all considering taking a franchise concept to market."---David Kearsley, former President of Blue Rhino Consumer Products, LLC
"Finally, a concise, authoritative and extremely well-written book for companies thinking about franchising their business. Shane's 10-years studying what makes some franchisors successful and others fail are brought to fruition with 11 salient and proven rules that will greatly enhance the chances for success. Absolutely essential reading for anyone considering franchising his or her business."---Rob Bond, Founder of worldfranchising. com and Publisher of Sourcebook Publications.
"Dr. Shane has authored a masterful and ground-breaking text on franchising. Substantiated with extensive, penetrating research and scholarly analysis, Dr. Shane manages to convey this important information in a clear, concise, and entertaining fashion. This text is a must read for all franchisors and prospective franchisors."---Joseph Y. Adler, Vice-Chair, Franchise & Distribution Group, Davis & Company
For businesses seeking new paths to growth, franchising offers immense promise---and unique risks and pitfalls. All too often, decisions about whether and how to franchise are made based on anecdotal or unrealistic information. This book brings together the field's best research, helping you to decide whether to franchise, to understand the key factor associated with long-term success, and to build systems that work for franchisor and franchisee alike.
Drawing on studies of hundreds of franchise systems in dozens of industries, Dr. Scott A. Shane identifies proven principles and techniques for the entire franchise system development defining products and services, planning support, establishing royalty rates and advertising programs, mapping territories, recruiting and managing franchisees, and much more.
"This book provides keen insight to years of study in the world of franchising, meaningful to franchisor and franchisee alike. It is excellent reading for any and all considering taking a franchise concept to market."---David Kearsley, former President of Blue Rhino Consumer Products, LLC
"Finally, a concise, authoritative and extremely well-written book for companies thinking about franchising their business. Shane's 10-years studying what makes some franchisors successful and others fail are brought to fruition with 11 salient and proven rules that will greatly enhance the chances for success. Absolutely essential reading for anyone considering franchising his or her business."---Rob Bond, Founder of worldfranchising. com and Publisher of Sourcebook Publications.
"Dr. Shane has authored a masterful and ground-breaking text on franchising. Substantiated with extensive, penetrating research and scholarly analysis, Dr. Shane manages to convey this important information in a clear, concise, and entertaining fashion. This text is a must read for all franchisors and prospective franchisors."---Joseph Y. Adler, Vice-Chair, Franchise & Distribution Group, Davis & Company
For businesses seeking new paths to growth, franchising offers immense promise---and unique risks and pitfalls. All too often, decisions about whether and how to franchise are made based on anecdotal or unrealistic information. This book brings together the field's best research, helping you to decide whether to franchise, to understand the key factor associated with long-term success, and to build systems that work for franchisor and franchisee alike.
Drawing on studies of hundreds of franchise systems in dozens of industries, Dr. Scott A. Shane identifies proven principles and techniques for the entire franchise system development defining products and services, planning support, establishing royalty rates and advertising programs, mapping territories, recruiting and managing franchisees, and much more.
- GenresBusiness
230 pages, Hardcover
First published January 11, 2005
2 people are currently reading
13 people want to read
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Displaying 1 - 3 of 3 reviews
May 10, 2017
This is basically a textbook on the subject of franchising. It may be the first textbook that I've actually read from front to back...
If you need to know a lot of information about franchising, this is the book for you. The information is a little tedious at times, so it's best if this is a subject in which you are actually interested.
I read this book because I wanted to be more knowledgeable on the subject. I can't imagine having it for required reading in a class, but if you're interested in how franchising works or want to know if franchising is right for your business, I would definitely recommend giving this book a read.
If you need to know a lot of information about franchising, this is the book for you. The information is a little tedious at times, so it's best if this is a subject in which you are actually interested.
I read this book because I wanted to be more knowledgeable on the subject. I can't imagine having it for required reading in a class, but if you're interested in how franchising works or want to know if franchising is right for your business, I would definitely recommend giving this book a read.
July 16, 2021
42435
August 4, 2014
Desde Leader Summaries recomendamos la lectura del libro Del helado a Internet, de Scott A. Shane.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, estrategia y modelos de negocio.
En el siguiente enlace tienes el resumen del libro Del helado a Internet, Todo lo que hay que tener en cuenta para desarrollar un negocio a través de franquicias: Del helado a Internet
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, estrategia y modelos de negocio.
En el siguiente enlace tienes el resumen del libro Del helado a Internet, Todo lo que hay que tener en cuenta para desarrollar un negocio a través de franquicias: Del helado a Internet
Displaying 1 - 3 of 3 reviews