Coombs Public Relations Society

by W. Timothy Coombs, Sherry J. Holladay

Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.

154 pages, Paperback

First published December 15, 2006

Reviews

[April · Rating 2 out of 5]

This is a pretty interesting take on how PR influences our society's values, without our always realizing it. I read this for class, but it kept my interst and was a quick read.