What do you think?
Rate this book
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.
560 pages, ebook
First published January 1, 2008
2 people are currently reading
14 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.