Cases in Retailing: Operational Perspectives

by Cathy Hart (editor), Malcolm Kirkup (Editor), Paul Walley (Editor)

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

264 pages, Paperback

First published April 10, 1997