No Piense En Color Rosa

by Lisa Johnson

"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women.

Hardcover

First published June 1, 2004

About the author

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Reviews

[Michele · Rating 3 out of 5]

Useful, but repetitive. Could be about half as long and still get the point across.