Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

by Andrew J. Sherman

The definitive resource for corporations in myriad industries—now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how Raise capital, structure agreements, and protect intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality control and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

Genres: Business

448 pages, Hardcover

First published May 13, 1991

About the author

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Raising Capital, Harvesting Intangible Assets, Franchising and Licensing, and Mergers & Acquisitions from A to Z.

Reviews

[Janet · Rating 5 out of 5]

Save yourself thousands of dollars in Attorneys learning to spread your business worldwide.

[James]

One of my mba text books.