Dan Kennedy takes on the world of cell phones, emails, the internet, and every other communication tool that pervades the lives of entrepreneurs and suggests when to tap it, and when to give it the heave-ho. Delivering a fresh take on the mantra "time is money" he shows entrepreneurs how to maximize their time to better manage their business. In this latest edition, Kennedy tackles the today's technology hurdles and delivers new insights and tools for boosting personal productivity in keeping with his "less is more" approach. New material includes how to outsource, buying experts, expertise and time. Kennedy covers virtual assistants, errand-running services, and the far-reaching scope of activities and tasks people are paying others to do for them. Kennedy also adds two new chapters discussing how to get more accomplished by leveraging cooperative relationships, why goal setting (and New Year's Resolutions) fails and how he manages achievement.
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
2025 Update: In his Letter to the Romans, the Apostle Paul sets forth the dictum that “the love of money is the root of all evil.” This is a book by such a lover, from Ohio, who is probably emblematic of a particular voting block, thus, I think, proving the correctness of The Apostle’s wise statement.
*****Original Review, circa 2013
“No Holds Barred,” indeed—this is no idealistic Sermon on the Mount, this is a Practical Guide!
The advice begins with instructions on how to determine what your time is worth. It’s a simple calculation, based on how much money you wish to make. The more money you wish to make, the more your time is worth. From there, it is only a tiny logical step to rage against “time vampires,” those nitwits who constantly bother you [i.e., him] with niggling questions. You must rid yourself of these horrible persons. They are “dissing you to the max” by using up your precious time. Why are they asking the author so many questions? The author does not stop to consider causes, although his discourse hints at one possible reason: Because the boss is a control freak. He rails against the laziness of his employees such that he has had to hire both his mother and his wife who, no surprise, are his best employees (because they alone can put up with him?). Here he is on control:
“Control: How can you be productive if you are not in control? It follows, then, that the more control you exert, the more productive you are.”
And Mr. Kennedy goes so far as to observe that his employees are more productive when he is not in the office. This should come as no surprise to him, but the author seems to have little talent for connecting the subtle dots of cause and effect. For example, he sees his sales employees at their homes doing yard work and he is outraged. They should pay some kid to do it and get to work on sales! Yard work is not productive, you see. Here is my fellow Ohioan at length:
“I grew up in Ohio … use to drive me crazy seeing somebody in my sales organization out shoveling, mowing, or raking. … When I moved to Arizona … Guess what? A bunch of folks bring grass with ’em and stick it everywhere, then water and mow it…. What conclusion did I draw from all that? Most people will always find ways to avoid confrontive [sic] productivity and will waste their time, even if they have to work at it!”
From the fact that people brought greenery with them to Arizona he does not conclude that people like greenery, that there is something about greenery that soothes the human psyche or speaks to the soul. He concludes that these people were looking for an excuse not to be more productive.
In Dan’s world, you see, there is only one thing to focus on:
“I think you deserve to be rich. I think you have a right to be rich. I think you provide enormous service to society by getting and being rich.” … “I think in our land of great opportunity, it is disgraceful not to do well.” … “You can’t pick up a magazine and not read of someone who has scrambled up out of poor circumstances and gotten rich. So why don’t more people become millionaires? They just don’t have enough reasons to.”
And focus on urgently:
“Instilling a continuing, constant sense of urgency in others is extremely difficult. … This is one of a collection of reasons that … 5% of the people get 95% of the money. We [we!] have a sense of urgency the 95%ers don’t.”
This book was published in 2002 and already we see that the top 5% are self-aware. Does this lack of urgency mean the 95% are lazy? Not at first:
“How to Make $4,000 a Day, Sitting at Home, in Your Underwear. – more than 300,000 copies sold [because] … people have just about had it with one-to-two hour commutes … ”
So people snap up books about getting rich without leaving the house NOT because they are lazy or are constantly preached to about the importance of getting rich. It’s because the commutes have gotten so bad.
Perhaps those commutes are so bad because of sprawl, because of real estate developments and big box strip malls continually arising in what used to be corn and bean fields. He doesn’t say. What he does say is that today’s workers are in fact lazy, and this is why corporations have been shipping jobs overseas since the 1970s. “Outsourcing” has nothing to do with industrial consolidation and cost reduction. It is not the logical outcome of a free market economic system:
“The majority of today’s work force cannot be depended on to read, write, count, or do anything on their own to improve their skills. (Which is why they are replaced by automation, relocation of jobs to foreign lands, and through every other means possible.)”
Note how the lamentation about loss of writing skill includes a sentence fragment. Endearing, isn’t it?
So what motivates Dan besides money? You may have guessed it: Fear.
“I have had cars repossessed, been hounded by creditors, gone bankrupt, been so broke that I’ve had to scrounge change from under the couch cushions to get something to eat, driven old ‘beater’ cars. I have been ridiculed, ignored, and abused. I have had enough of all this to be very, very appreciative of opportunity and good fortune.”
He is so obsessed with maintaining his position in a free market economy that he will resort to anything to keep himself motivated to gather money.
“I am a big believer in populating my work environment with “psychological triggers”… I work at mentally attracting wealth, for example, so my primary work environment is full of things that represent wealth; … because I am very concerned with time, I have eight clocks around me. I have a wooden hangman’s noose to remind me of deadlines. … Feng shui experts believe that you can create a “wealth corner” in a room and that you can create a “feeling” in a room conducive to exceptionally productive work. Assume the door to your office is always at 7 o’clock. 11 o’clock represents wealth. Let’s say there is a dusty pile of books and magazines in wealth held up by a chipped bookend. Cleaning that up … could release “wealth energy” and improve your fortunes.”
Is there any other principle to be considered in the quest for wealth? For a brief moment at the end, there is a hint. He quotes General Norman Schwarzkopf on his leadership principle, “Do the Right Thing”:
“And, you know, we almost always know what the right thing to do is. We may not like it. We may not want to do it. But we know what it is.”
So what is the right thing to do? You might want to consult Michael Sandel (e.g., his book “Justice”), or the New Testament, or Aristotle for that. Here we get the following:
“Highly successful people do what they need to do, whether they like it or not, in order to get the results they want.”
And what results do they want? Well, he already made that clear. So on with the marketing tips:
“Sales: [in marketing to us wealthy people (did I mention Dan’s race horses?)] the key is speaking to our self interest. … My fears … My concerns … My desires … I created a sales letter that played to their egos, presented a logical case … hit the fear button.”
Maybe I read an older edition, but save time with a fax machine? Really? My clients would laugh if I asked them to fax me. The author also recommends other great time savers such as taking limos instead of cabs and flying first class. Overall, I'm glad I didn't waste more time with this book. If you want to read about personal organization and tme management, read 'Getting Things Done' by David Allen!
Outline: Don't let other people waste your time. Meetings are a waste. Get out of the office. Be punctual. self-discipline. Get rid of the phone. Use lists. Make everything point to your goals. Keep tickler files. Block out time. Minimize unplanned activity. Never kill time. Live off peak time (ties in with Giles's commute hours. Super important for programmers.) Systematize everything.
Quotes:
"If you must attend a meeting, you also have some stakes available so you can slay Mr. Meeting. Determine in advance what information you are to contribute, then do it with a prepared, minimum-time, maximum-impact presentation. Have an exit strategy: someone coming in to get you at a certain time, a pre-arranged call on your cell phone, whatever. you can then excuse yourself only long enough to make a call and return if you need to-but you probably won't."
"Your first tactic - simple inaccessibility. When I was in the office I got asked lots of questions that I knew the people figured out for themselves when I wasn't there, so my being there, and being accessible, actually diminished their productivity as well as mine. The answer is not to be there at all. Some entrepreneurs think they have to set a leadership example by being the first person there, to turn on the lights, and the last person to leave, to turn off the lights. I made this mistake, and it IS a huge mistake. Leadership is not about outworking everybody."
"Varied, diverse input, ideas, viewpoints, life stories, example, all the essential raw material poured into your subconscious mind, for it to sift, sort, try matching up with other puzzle pieces it already has, so it can occasionally yell "Eureka!" and hand you something profitable - without daily flow of new stuff, it just sleeps. Wealth secret: you cannot manufacture anything without raw material. Not even money."
"What do you know this week, that you didn't know last week, about...Your business? Your industry as a whole? Your competitors? Your customers or clients as a group? Your top 10, 20, or 30 customers or clients? A client, individually? One of the top leaders in your field? Societal, cultural, or economic trends that may affect your business? A "success" topic-personal finance, self-motivation, time management? A "marketing" topic - direct-response advertising, construction of offers, copy that sells, direct mail, the Internet? A person, event, or topic in the current news of great interest or importance to your clientèle? A "method" - a means, process, technique of doing something useful to you, whether manufacturing your widget faster or making a sales presentation more effectively?"
"You must systematically, aggressively divest yourself of those activities you do not do well, do not do happily, or find routine, so as to systematically invest your time (and talent, knowledge, know-how, and other resources) in those things you do extraordinarily well, enjoy doing, and find intellectually stimulating."
"If you're looking for the answer that turns your time into the most money and wealth possible, then turn your attention to marketing. Get free of as many other aspects of your business as you can, get passionately interested in and good at marketing, and invest your time there. Why? Because it is infinitely easier to find or train someone to take care of a business' operations than it is to get someone to do its marketing. Marketing is the highest-paid profession and most valuable part of a business. The person who can create systems for acquiring customers, clients, or patients effectively and profitably is the "money person." He is the equivalent of a "high impact" or "franchise" player in sports."
"No matter how strong you think you're character is, you cannot help but be influenced by the people you are around most of the time."
"You can surround yourself in three possible ways: 1. By accident and happenstance, with no purpose in mind and no purpose served. 2. Consciously or unconsciously, with things that trigger negative responses, frustration, anger, resentment, depression. 3. Deliberately with things selected to reinforce positive-productive-responses."
"Well no wonder he's doing so well. Look at everything he does."
This entire review has been hidden because of spoilers.
There were some good tips in here (limit meetings, aggressively guard time) but ultimately it came across as a description of an idiosyncratic system. The second edition does make some concessions to the modern era.
I've known of Dan Kennedy for a long time, but I'd never read any of his books. "No B.S. Time Management For Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Time Productivity and Sanity" by Dan Kennedy is the first of his books I've read, and it won't be the last. I enjoyed his direct, no nonsense, approach to productivity aimed at entrepreneurs. While Kennedy is more known for his marketing instruction, he is also extremely productive and has made considerable wealth by being so. This book shares his thoughts on being productive and making the most out of your time.
Some things might be surprising, such as Kennedy's refusal to use a cell phone or e-mail. However, if you look at how much time you spend on your cell or checking e-mail, and then analyze that time to see how productive it is, you will most likely find that Kennedy might just have something by choosing not to spend time with these two activities.
Kennedy's personal examples and attitude regarding his time, and how he guards it and doesn't let others waste it, might give you some ideas on how you can better use your time to do the productive things you choose to do, rather than float along with others directing how you spend your hours. Some of the ways Kennedy thinks and does this may be more than some people want to do, and that's okay, you can still gain some ideas and incorporate what works for you.
There are some things in this book that you will find in many other time management books. Kennedy admits this and points out, "With regard to time, I promise you, there's no secret magic pill you don't know about. And no new, whiz-bang, computerized doohickey or color-coded appointment book is going to change everything." He then shares the ten time management techniques really worth using. You probably know them, but this book will help motivate you to use them. Kennedy used to travel a lot, so he offers some very good ideas on making your trips more productive. He also shares his thoughts on handling information, which consumes a lot of time these days. He even discusses Psycho-Cybernetics in one chapter, something he used and endorses.
Time is money, and if you are looking for advice on how to maximize your time, this book provides some great suggestions and strategies for being more productive. The key is to be disciplined to use these strategies. This guide points you in the right direction, and Kennedy's No B.S style of writing motivates you to get out there and kick butt and be productive. I enjoyed it as a kick in the butt to do more.
Mr. Kennedy’s methods are simple. You won’t like it because it’s all on you and your mindset. Still here? This is it: Guard your time like a viscous, hungry wolf (my image) Focus on specific goals and do things that bring you closer to them. Identify 3 essential tasks to achieve your goals and do them daily.
There’s more.
Get out of your own way, toss out those excuses and alibis, and get to it. Not get busy, get to the heart of what needs to be done.
“No one who is good at making excuses is also good at making money. The skills are mutually exclusive.”
Readers who say his ideas won’t work for them are right.If you give yourself a reason to fail, you will. Kennedy’s methods and philosophy are simple: apply, do, act. But first, Focus.
This entire review has been hidden because of spoilers.
Some good, but definitely not groundbreaking tips on time management. I would give a higher rating if it wasn't for the speech of the author, too high on himself, he keeps on demeaning basically anything that hasn't been done by him or his circle of friends.
How much of your day is actually spent in productive work? Not the time you spend in your office staring at the computer screen, on the phone, checking your email, or dealing with the umpteenth question from that employee that always seems to need just another minute of your time. Productive time is the time you are actually earning money by directly working on a project.
No BS Time Management for Entrepreneurs explains that it's those little irritants and side tasks that only take a few minutes of your time that gradually and progressively eat away your precious time. Therefore, the only real way to make productive use of your time is to limit these distracters and focus on the real work at hand.
Though I had already realized a good deal of my own distracters and time eaters before I read this book, No BS Time Management for Entrepreneurs made me realize exactly how limiting these behaviours really are and how much more productive I could become. I don't have to limit sleep to a few hours a night. I just have to realize the value of my time and react appropriately.
What makes Dan Kennedy's advice on time management so compelling is his personal output. Each month he churns out several niche newsletters, and he usually has at least one book a year. Most interesting, he does these things on his terms.
As this book is time management for entrepreneurs, the first thing he does is gets you to work out your true worth per hour. This figure is different than what you find in other books because Kennedy knows that no one works eight productive hours in a day. From there, he teaches you how to eliminate distractions and propel yourself toward peak productivity, where fifty percent or more of your time is spent working toward your goals.
I've already implemented some of Kennedy's ideas and over the coming weeks and months, I will embrace more of them. I can see how and why they work. I now have a way of working that gives me a clear number to use to measure my success.
Perhaps, one day, people will come to me and ask how I achieve as much as I do.
Great book, I've learned a lot from it to win more time in this time of life full of distractions! I encourage any person who thinks that his/her time has a value to read this book, especially for Entrepreneurs because they own all of their time, no one is managing them and usually, they don't have time limits or a manager who is following them if they are behind or not !! There are truly amazing tips! I liked many tips like Mr. Meeting person or the part of firing your self from your own work! I felt really satisfied after this part!
The main negative thing is that the book talks a lot and gives many tips but they are not for entrepreneurs, instead, I think they meant for businessmen! There is a big difference between both! Like when the writer advises you to take a private plane or get a limo to save time! I don't think these tips make sense for entrepreneurs.
Ожидала большего с этой книги, точнее, думала будут методы как именно правильно распределять свое время и дела. Всё же, очень понравилось, прочла за полет (Астана-Торонто), мне нравится автор, что он четкий, серьезный, и довольно разносторонний, помимо о тайм-менеджменте, по пути рассказывает разные интересные истории познавательные, и совсем не связанные с тайм-менеджментом. Не совсем подходит его одно из главных правил - не пользоваться смартфоном и имейлом, а пользоваться факсом.
Я чуть позже обновлю свой ревью, хочу добавить highlights для самой себя, чтобы время от времени могла возвращаться его дельным советам по предпринимательству, например.
I got a lot from this book, certainly enough to persuade me to read more from Dan Kennedy. This book is full of ideas with clear instructions on implementation and whilst I have no intention of adopting all of them, several of them have already made a positive difference to my daily routine. The only negatives for me (apart from the authors total lack of social conscience and contempt for poor people) is the usual padding found in most business books in order for it to reach the perceived necessary length.
Some great nuggets. Biggest takeaways: Quantify and control your time. Ask yourself is what I'm doing worth $(hourly wage) an hour to do it? This puts a meter on others consumption of your time and you can view the unnecessary 10 minute phone conversation just cost you $X. Self discipline is the magic power that makes you virtually unstoppable. Is what I am doing this minute moving me measurably closer to my goals? The principle of massive action states to not just use 1 solution to a problem, instead do 20+ at the same time.
Minutes Matter! This is a phenomenal book on time management - probably the #2 biggest challenge for entrepreneurs, small business owners, and salespeople (#1 is mindset). The only reason somebody would rate this lower is because Dan is such a polarizing figure. Regardless of how strong Dan comes across, this book tells it like it is and is instructional in making us more focused, more efficient, and more productive. Must-read.
I've been reading different books, newsletters and products from Dan Kennedy for a very long time. He has a direct approach that appeals to me. His advice isn't earth shaking, but it is done with such credibility that you know if you follow this advice you'll be the better for it. I've read both editions of this book and the later one, more contemporary, includes strategies that last. A good motivator for the new year and getting back on track.
A quick, thought provoking book. While I can't see that many people are in a position implement all of Kennedy's strategies, it certainly made me look hard at how I was managing my time. I was reminded of several strategies I've used in the past, and picked up some new ones to try out. Worth the time.
I am one of the worst procrastinators and this book is a kick in your butt, take charge, stop letting the time vampires suck your energy type of book. This guy has no sympathy for people who are acquiescent to other people who need them on a mere whim.
I recommend this book to anyone who wants to be more efficient. It's geared towards the entrepreneur, but it's really about getting more out of your time, and therefore more out of life. Time's all we have, use it wisely!
One of the best books around for time management. You absolutely must get control of your time and your life if you want to be effective for your customers and this book gives you some tangible tools.
Quick read. I got a few nuggets out of this one. Straight forward writing style...you can pick and choose what to ignore or initiate. Best takeaway was being cognizant of the per hour billing to keep my time focused.
In this book, Dan applies his typical unusual perspective, his tell-it-like-it-is attitude, and his deep insights garnered from working with a myriad of businesses to the subject of time management, itself a misnomer.
This is a guide book not an instruction manual. The author is a successful copywriter and business consultant. He provides useful insight into time management that can improve anyone's productivity and happiness. It is a solid investment of your time and money.
Loved the concepts in this book. It wasn't just ideas about how to more efficiently use your time, but also illustrated how some things rob you of time in ways you hadn't imagined. This book clarified so much for me and really brought forth a lot of "ah ha" realizations.
Easy read with some good tips on getting yourself in the mentality of productivity. I've already started to apply some of the principles so lets see how productive I will be now. Ha!