A practical guide to negotiating which will give you the information and skills to succeedFind out how to improve your negotiating skills by defining your style, preparing properly and designing your meeting structure. You’ll learn to build relationships, develop trust and negotiate fairly.Tips, dos and don’ts and ‘In Focus’ features on what to do in a particular situation, plus real-life case studies demonstrate how to manage an impasse, persuade others and close the deal. Dip in and out of topics for quick reference.
اگر کتابهای مرجع مذاکره که در دانشگاه تدریس میشود را خوانده باشید احتمالاً دربارهی این کتاب یکجور حس جزوهی خلاصهنویسیشده را خواهید داشت. در واقع کتاب حرف جدید و متفاوتی ندارد و البته ادعایش را هم ندارد و بیشتر یکجور دفترچهی راهنمای سریع برای مذاکره است. ترجمه خوب و سرراست است و کتابسازی برخلاف سایر آثار آریاناقلم آزاردهنده نیست.
You can treat this book as a vade mecum for negotiators. It is one of those books that has been written and structured in such a manner that you can quickly grab and make reference to features of effective negotiation, learn how to avoid conflict and build an alliance and understand how to deal with suppliers and multiparty discussions.
I could not provide very many takeaways from this book. It provided general statements without specific examples on how to achieve it. I have taken negotiating classes and read many books on the subject. If you haven't read any other books on negotiating I would not read this one first. If you have read others I would think you are wasting your time reading this one.