Reputation Rules( Strategies for Building Your Company's Most Valuable Asset)[REPUTATION RULES][Hardcover]

by DanielDiermeier

Reputation Rules( Strategies for Building Your Company's Most Valuable Asset) <> Hardcover <> DanielDiermeier <> McGraw-Hill

Genres: Business, Nonfiction, Management

Hardcover

First published April 11, 2011

Reviews

[Guy Kezirian · Rating 5 out of 5]

Daniel Diermeier did the work that led to this book while he was a professor at Kellogg. This work forms much of the basis of the Crisis Management section in the PHYSICIAN CEO program. The concepts are practical and the skills described are essential for every CEO. How do you respond when your reputation is attacked? Do you know how to pivot negative publicity into a positive? This book is distributed as part of the PHYSICIAN CEO Program, so it may already be on your shelf. Enjoy!

[Space_cowboy13 · Rating 5 out of 5]

Huge for anyone, essential for anyone seeking careers in leadership, sm/mktg, ethics regulation, and even tech creation

[Kristine · Rating 3 out of 5]

I started reading this book when I was working on branding at TSA, very interesting stories about how much work it is to build a reputation (brand) in a product/person, but it only takes a second to lose that brand and it's all in how you respond to the crises that will determine if you can sustain the image. I never finished the book because I felt I got the point half way through and the rest if the details were not what I was in need of when doing my research.

[Durga · Rating 3 out of 5]

Reputation , though extremely important is seldom focused on by firms. The author provides interesting case studies to drive home his point. Some of the frameworks , though obvious are easy to be missed out. Brevity is not exactly the author's forte.

[Ellen · Rating 2 out of 5]

More about crisis management than reputation management.