Location and Personalisation: Delivering Online and Mobility Services. Iet BT Communications Technology Series, Volume 8.

by Stephen Searby (Editor), Daniel Ralph (Editor)

This book takes a pragmatic look at two particular application technologies - location and personalization - and presents an understanding of the technical and business impact of both technologies. With a combination of overview papers, detailed technical case studies and an insight into actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

227 pages, ebook

First published January 1, 2004