Public Relations Strategy

by Sandra Oliver

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

188 pages, Unknown Binding

First published November 1, 2001

Reviews

[Ahmed Janabi · Rating 3 out of 5]

Good reference for how corporations used to think at the beginning of the current millennium that correlates much to the current belated setting of PR in Iraq.

[Tamar Burton · Rating 5 out of 5]

This book was timely as I was developing a PR strategy for a consumer-facing startup organization. The reputation, tone, branding are all covered.

[Ruric Amhari · Rating 3 out of 5]

Aimed at practitioners who understand the tactical requirements of the profession but who may need guidance with overall corporate planning and policy.

Looks at role of PR in strategic management; the professioal role of PR within an organisation; reputation management; the role of internal communiation; effct of globalisation.