Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) by Finlay, Steven (2014) Hardcover

by Steven Finlay

Excellent Book

Hardcover

First published July 2, 2014

Reviews

[☘Misericordia☘ ⚡ϟ⚡⛈⚡☁ ❇️❤❣ · Rating 5 out of 5]

A nice, very high-level overview. What it feels to be really lacking is some methodology to the methods listed. But that's just me being my cranky nitpicker self.

[BOBBY Z · Rating 5 out of 5]

One of the more down to earth books that I have read in this field. Good management introduction to predictive analytics that is objective and does not seem to be pushING a particular vendor solution or ideology. Chapters on ethics and process particularly useful.

[Ben Shirley · Rating 5 out of 5]

Really good, explained everything in an easy to digest way, helping to understand Analytics in a new light.

[Vadivu]

nice

[Yen · Rating 4 out of 5]

A little dated but fundamental concepts still hold, making it a good primer to the field of predictive analytics. Written for business owners, managers, and the uninitiated, concepts are explained for the layman with no complex math mentioned.