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142 pages, Hardcover
First published January 1, 2011
From this book a product has emerged in the form of an expression of indifference. Each chapter explores a facet of this indifference by focusing on an individual element of suburban design, . . . Each condition has been selected for a characteristic ambivalence which is then taken from its context and analysed in isolation. In all cases our attention was initially drawn by some accident of composition that we (falsely) associated with the design process. This misconception was usually brought on by an extraneous and accidental ordering device like excessive repetition, chance juxtaposition, utilitarian purity or ironic misuse. Inevitably we found ourselves looking for a motive that either didn't exist or carried the faintest trace of a suburban picturesque that had been diluted down through repeated copies until only the subtlest link remained. . . The fundamental aim of this work is to construct a vocabulary of overtly familiar design components. More important than their sources is the possibility that they might form a new approach to design that can be realised through an appraisal of what is readily available in contemporary mass housing.My favorite chapter was a photograph a blank wall of vinyl siding with the fascia boards and rain gutters angled to suggest a bay or projection, the accompanying text expounding upon the curious compression of formerly distinct architectural elements. "It appears that detail is slowly being absorbed into the homogenous surfaces - gradually reduced to pure gestures and flattened into little more than a two-dimensional graphic. As detail recedes, the primary forms seem to swell with a boisterous confidence in their sheer size. At times, suburban houses have the intimidating quality of an object that has grown too quickly and wants to dominate everything around."
