What's The FISH! Philosophy about? A way to energize your team, deliver remarkable customer service and increase employee retention. The FISH! Philosophy was inspired by a business that is world famous for its incredible energy and commitment to service—the Pike Place Fish Market. We studied the fishmongers and identified four simple practices that help anyone bring new energy and commitment to their work. Organizations around the world are using the FISH! Philosophy Provide amazing service that makes customers want to come back again and again. Build a culture where employees love to give their best every day. Build effective leaders who inspire through their example. Improve teamwork and build trust. Read about it in the FISH! book and experience it in this companion workbook with exercises to help bring home the concept, and record your journey into the FISH! Philosophy!