Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, "Neuroeconomics" presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates. * An authoritative reference written and edited by acknowledged experts and founders of the field * Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research * Full-color presentation throughout with carefully selected illustrations to highlight key concepts
[read at SISSA's library, Trieste] My 5/5 rating isn't just for the super high quality content, but also for the edition and its design. Don't do yourself a disservice: avoid the kindle version - this book is physically beautiful and deserves to be read in all its hardcover glory.
Incredibly thorough coverage of the intersection between neuroscience, experimental economics and psychology. A textbook worth reading cover to cover if interested in how humans make decisions.
I haven't understood everything but I'm actually following a MOOC on Neuroeconomy and it helped a lot; I found this topic one of the most interesting subject I found out in the last years so and, even if I wouldn't recommend this book to many people, if you are interested in the way we decide what to do, this book could give you some good insights.
Non ho capito tutto quello che c'é scritto, ma sto seguendo un corso on-line sulla Neuroeconomia e mi ha aiutato parecchio; ritengo questo uno degli argomenti piú interessanti degli ultimi anni, e, anche se non consiglierei a tutti di leggere questo manualone, se vi interessa la scienza e le ragioni alla base delle nostre decisioni, questo libro potrebbe darvi qualche risposta.