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Broadcasting Realities
"Broadcasting Realities" supplies everything about the world of broadcasting for people who are broadcast journalists and those aspiring to enter the business. It gives a realistic perspective and equips the reader with the requisite information to make informed and constructive decisions regarding their broadcasting careers. If you are a broadcaster, aspiring broadcast journalist, or an individual who just wants to learn about the ins and outs of broadcast journalism, "Broadcasting Realities" will give you an insightful perspective on the news and reality programming businesses.
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First published March 31, 1995
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July 16, 2017
A MUST Read if You Want to Become a Broadcast Journalist!
I, just like most broadcast journalists, went into the field to expose injustice and make a difference for those who did not have a voice.
What I didn�t know, until I read this groundbreaking book is how TV ratings, the money brought in by advertising dollars as a result of those ratings, and how sensational stories played a much larger role in what stories are aired to the unknowing public.
I was disheartened, as many journalists are today. This book also exposed how unstable broadcast journalism is in terms of a secure job. Linder explains how a network can simply buy out your contract, and replace you. That's why you will see a face on the 6:00 news and three months later they're not in your viewing area. They had to find a new position, in a smaller, or sometimes if they are fortunate, a larger market.
This book is crucial to learn about the true ins and outs of this business. What many do not realize, is that News is a BUSINESS.
If you have a voice, and want your opinion heard, become an author, or a commentator, because a journalist cannot get involved in the story. That's the number one rule in ethical journalism. The job is to report both sides of the story, period.
Additionally, this insightful book teaches you exactly what you need to do to get a broadcasting job to begin with. Ken Lindner did such an outstanding job explaining the true gist of the business, that I became an author instead. I am deeply grateful to him for writing this book. It is packed with information that is difficult to find at best.
I, just like most broadcast journalists, went into the field to expose injustice and make a difference for those who did not have a voice.
What I didn�t know, until I read this groundbreaking book is how TV ratings, the money brought in by advertising dollars as a result of those ratings, and how sensational stories played a much larger role in what stories are aired to the unknowing public.
I was disheartened, as many journalists are today. This book also exposed how unstable broadcast journalism is in terms of a secure job. Linder explains how a network can simply buy out your contract, and replace you. That's why you will see a face on the 6:00 news and three months later they're not in your viewing area. They had to find a new position, in a smaller, or sometimes if they are fortunate, a larger market.
This book is crucial to learn about the true ins and outs of this business. What many do not realize, is that News is a BUSINESS.
If you have a voice, and want your opinion heard, become an author, or a commentator, because a journalist cannot get involved in the story. That's the number one rule in ethical journalism. The job is to report both sides of the story, period.
Additionally, this insightful book teaches you exactly what you need to do to get a broadcasting job to begin with. Ken Lindner did such an outstanding job explaining the true gist of the business, that I became an author instead. I am deeply grateful to him for writing this book. It is packed with information that is difficult to find at best.
Displaying 1 of 1 review