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232 pages, Hardcover
First published November 13, 2007
"In the same way that this new generation is eschewing traditional forms of media (not bothering to go the movies [sic:] or watch television when shows are broadcast, and not buying CDs in stores), they will also be open to new methods of buying and consuming reading material. The very nature of Generation Download shows us that readers will one day (and sooner than we think) be more willing to forgo an ink-on-paper book, and will not mind cozying up to their computer screens (or the screen of some device) instead of a physcial book. We can see this coming because we have already seen how an entire generation has traded in their stereos for computers, not to mention an assortment of other portable electronic devices that keep them in constant touch with their digital worlds." (77)
The Association of American Publishers (AAP) has today released its annual estimate of total book sales in the United States. The report, which uses data from the Bureau of the Census as well as sales data from eighty-one publishers inclusive of all major book publishing media market holders, estimates that U.S. publishers had net sales of $25 billion in 2007; a 3.2 percent increase from 2006 with a compound growth rate of 2.5 percent per year since 2002.