Killer Brands: Create and Market a Brand That Will Annihilate the Competition

by Frank Lane

In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands !

Genres: Business

224 pages, Paperback

First published April 1, 2007

Reviews

[Tim · Rating 5 out of 5]

This was great read. The principles in this book for creating a brand that is a category killer are clear and concice. By following the step by step instructions on how to give your brand a "backbone", you'll understand whether your brand is or could be a Killer Brand.

Highly recommend this one!

[Stacey Moore · Rating 4 out of 5]

A great book on marketing by a seasoned professional with extensive experience marketing consumer products. The methodology is based on five sound principles that apply in any category. Per the author, creating a Killer Brand is simple, but difficult.

[Ember Thompson · Rating 5 out of 5]

Great book on how certain brands have survived or thrived. If you are in any type of marketing, excellent source.

[Richard Milner · Rating 5 out of 5]

This book is full of amazing idea's and examples of how, and how not to brand a company.

[Pratik Burman · Rating 5 out of 5]

Nice clear crisp.... 5 fundas to brand building.... Loved the case study abt CCD... numerous examples....