Money-Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less

by Patrick Bishop

Money does grow on trees--if you tap into the high-results techniques revealed in this powerful marketing primer. With even the tiniest budget, anyone can exponentially increase sales by implementing the authors' techniques that have been tested time and time again. MONEY-TREE MARKETING gives readers detailed advice on how * Use a competitor's money to increase business * Get paid to run an ad in Time or Newsweek magazine--and never pay for a radio or television ad again * Send out more than 100,00 direct-mail pieces for free--and get an above-average response rate * Discover which labor unions, credit unions, and associations are begging to send their companies' business * Get as many free Yellow Pages advertisements as they want * Develop nonprofit alliances that will provide a steady stream of customers.

270 pages, Paperback

First published June 1, 2000

About the author

Patrick Bishop was born in London in 1952 and went to Wimbledon College and Corpus Christi College, Oxford. Before joining the Telegraph he worked on the Evening Standard, the Observer and the Sunday Times and in television as a reporter on Channel Four News. He is the author with John Witherow of a history of the Falkands War based on their own experiences and with Eamon Mallie of The Provisional IRA which was praised as the first authoritative account of the modern IRA. He also wrote a memoir the first Gulf War, Famous Victory and a history of the Irish diaspora The Irish Empire, based on the TV series which he devised.