First Decade: Emerging Issues of the 21st Century in Consumer Marketing

by David Fortin (Editor), Mark Uncles (Editor)

This E-BOOK represents a selection of best papers presented at the 2010 Australian and New Zealand Marketing Academy (ANZMAC) annual conference in Christchurch, NZ. Over 400 delegates from 28 countries attended this internationally recognised conference hosted by the College of Business and Economics at the University of Canterbury.

88 pages, ebook

First published October 4, 2011