Conversion Marketing: Convert Website Visitors to Buyers

by Bryan Heathman, Chris Widener (Foreword), Made for Success (Producer)

Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners--but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues. Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any website Learn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.

154 pages, Paperback

Published November 7, 2023

About the author

Bryan Heathman is a sales and marketing expert, author of Conversion Marketing and President of AudioInk Publishing. Bryan helps authors overcome the hurdle of “book obscurity” with a clever blend of publishing and marketing techniques.

Bryan's Fortune 500 experience includes working for Microsoft, 24/7 Real Media, Eastman Kodak and Xerox. Bryan is a featured speaker at the American Marketing Association and Direct Marketing Association.

Bryan holds a BS Degree in Economics with minors in Marketing and Music.