FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

by Ian Atkinson

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The "Financial Times Essential Guide to Business Writing" demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

184 pages, Kindle Edition

First published August 1, 2011

Reviews

[Carter Hemphill · Rating 3 out of 5]

I liked the author's frequent use of humor, which made what could have been a boring book much more enjoyable. He provides a lot of good tips on business writing, yet the audience seems more those who are in advertising or marketing -- needing to provide a clever hook or interesting spin on ad copy to attract customers. I found it less helpful for people working through internal systems of bureaucracy.