Enterprise Games: Using Game Mechanics to Build a Better Business

by Michael H. Hugos

Games are playing a crucial role in many successful businesses--not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today's real-time economy.It's not about giving workers a smiley face for producing more widgets. You'll discover how game mechanics--particularly popular multiplayer video games--provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control. Discover why industrial age business structures from the 20th century no longer work Design real-time business collaboration systems, using massively multiplayer online game concepts Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing Understand game goals, rules, real-time feedback, and voluntary participation Apply virtual worlds and 3-D animation to business intelligence and data analytics applications

Genres: Game Design, Business, Nonfiction

216 pages, Kindle Edition

First published September 17, 2012

Reviews

[Taylor Ellwood · Rating 4 out of 5]

This is a book that explains the concepts of gamification and how principles that are used in video games (specifically how people play them) can be used in business development and work. The author provides some good case study examples and shows how gaming technology has been adapted to explore and solve business problems. I liked the premise of the book and found it to be helpful in understanding as well the mentality that younger generations bring to their work. If I have one issue with the book, its that I think the author is overly optimistic about how games can be used to solve every problem. While there are definitely problems that game principles can be applied to, I don't think its a one solution fix every problem approach. With that said this book does present some possibilities for how game principles can be applied to business and its worth exploring in your business.

[Mohamed · Rating 3 out of 5]

Nice analogy between business and playing games!