iPad Design Lab - Basic Plus: Storytelling in the Age of the Tablet

by Mario García, Reed Reibstein (Editor)

iPad Design Lab - Basic Plus is about storytelling in today's world, as more and more people consume information using the iPad and other tablets. This guide is the first to analyze the way that consumers take in information on the tablet platform and to help journalists and designers better understand the potential of this exciting medium. Written by Dr. Mario R. Garcia, Founder and CEO of Garcia Media and founder of the the Graphics & Design program at The Poynter Institute for Media Studies, this guide offers insight from the author's more than 40 years of experience consulting with such publications as The Wall Street Journal, The Washington Post, Die Zeit (Germany), El Tiempo (Colombia) and South China Morning Post (Hong Kong). iPad Design Lab - Basic offers insights into storytelling, navigation, look and feel, multimedia, advertising, economics and the modern media ecosystem. Anyone who wants to learn how to present content on the iPad will benefit from this indispensable guide.PLEASE This is the Basic Plus version of Mario R. Garcia’s iPad Design Lab. It contains all the images, external links, videos, and audio introductions of the original, but lacks the original’s navigation scheme, interactive photo galleries, and glossary.

100 pages, Kindle Edition

First published November 1, 2012