Disruption by Design: How to Create Products that Disrupt and then Dominate Markets

by Paul Paetz

'Disruption by Design' is for startup entrepreneurs and innovators who have ideas with the power to transform the world and how we live, and who need to know how to achieve their market-disrupting potential. It guides companies and individuals through the process of implementing products, services, and business models that change markets.

Genres: Entrepreneurship, Business

297 pages, Paperback

First published December 17, 2014

Reviews

[Jose Papo · Rating 5 out of 5]

The book is a must read for anyone building a product that to Disrupt a market. The book not only explains disruption theory and jobs to be done, but also goes on talking about how to do pricing, positioning, marketing and segmentation for disruptive products.

I only missed more details about how to uncover user needs and outcomes. For that I recommend Ulwick's book "What customers want"

[Robin · Rating 5 out of 5]

Disruption By Design is a must read book for everyone, especially leaders, in business. This will be your education for the next few years. Disruption By Design is a *very* current book that will stay current for years on the topic of business in the twenty-first century. The new way to develop and dominate markets is explained so thoroughly with directions, examples, history, and importantly--the WHY behind it. Understanding the why enhances the learning experience and helps to cement new information and ideas not so easily absorbed and even more difficult to act upon. Not just for entrepreneurs, Disruption By Design will be extremely helpful for those in industries that may be ripe for disruption and downfall--giving you information on what to do about it before it's too late! Paetz understands and briefly explains to you how learning takes place and uses these advanced teaching practices as only textbooks wished they could. Not an easy read but not too difficult that the digitally challenged can't grasp it after repeated re-reading and *that's* the point: get this stuff ingrained into your head. Because with this knowledge that Paetz is giving you, you can understand how to jump over current leaders in business today because most businesses still have no hope of catching up because of old-style beliefs and practices.

The time is now! Right now is a remarkable period in history when management, communications, distribution, advertising, marketing, business models and more is all being disrupted at the same time. This benefits advanced companies that can attack the old guard at many levels and offer so much value that established industry leaders have little hope of catching up to compete. Get educated about what's happening at the highest level of business today: Disruption. And I know because I am doing it IRL.

[Natasha · Rating 5 out of 5]

A must-read for anyone in the technology field who wants to change the world and build a massive business. Paul Paetz outlines in great depth the factors that make a "disruptive" product, and how to bring it to market.